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Associate Editorial Director's Note: CDI programs benefit beyond inpatient needs

By Melissa Varnavas

In 2004, TV talk-show host Oprah Winfrey gave brand-new Pontiacs to every person in her nearly 300-member studio audience. It was a marketing ploy— she’d filled the audience with folks who needed cars. Desperately. The remembered refrain from that episode: “You get a car! You get a car! You get a car!” was followed by shrieks of excitement.

 

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